International Marketing Training
The most significant factor related to international marketing success is human resources. The knowledge, capabilities, skills and experience possessed by those involved in international marketing and sales are of crucial importance for the company's performance, and are the key to creating a long-term competitive advantage. An organization operating (or intending to operate) in the international market is in an almost constant competition over the best resources, and for that reason it cannot always recruit the required employees and managers, due to availability or budget considerations.
One of the most effective ways of dealing with this problem is training and instructing managers and employees involved in international sales and marketing. Improving and expanding professional knowledge, learning new practical methods, and acquiring advanced professional tools will upgrade the capabilities of those working in international marketing, thus improving the effectiveness and efficiency of the entire organization.
As part of its activity of raising the awareness and improving the international marketing orientation of its clients, Proxy provides training and instruction (presentations, lectures, courses and workshops) in a variety of relevant subjects, such as:
> International marketing management - basics, strategy & planning.
> International marketing environment - research & analysis.
> International business development & business relationships.
> International sales & marketing channel management.
> International business sales management.
> Internal marketing and international marketing orientation.
> Support as part of the international marketing effort.
> Issues of Technology international marketing.
> Entrepreneurial & SME international marketing.
> Technology focused marketing - High-Tech, Software, Clean-Tech.
> Geography focused marketing - Europe, Asia, China, India.
For additional information about courses and workshops press here...
In addition to conducting lectures, Proxy provides the client with training programme planning and development services, customisation of contents and preparation of tailored lectures, development of instruction and evaluation methods and tools, as well as actual implementation. Proxy provides its training and instruction services in three main modes:
Intra-organizational – 'tailor-made' activity intended, usually, to enhance the overall international marketing orientation, targeted at all the organization's employees. In larger organizations, this is targeted at marketing, sales, service and support departments personnel.
Extra-organizational – unique, 'tailor-made' activity, performed as part of the organization's marketing activities towards its customers and channel partners. This activity is intended to train the managers and employees of the company's distributors and/or agents, especially in regard to the marketing and sales of company products.
Commercial – activity intended for specific target audiences, or for the public, conducted through specialised companies and bodies which organize conferences, courses, seminars and workshops for managers in Israel and abroad. More about Proxy's business partners can be found here…
Proxy utilises professional training methods, in order to achieve clear targets and outcomes. In the contents, Proxy integrates models and findings from up-to-date empiric academic research and case studies, as well as lessons from the practical 'field experience' of the lecturers, headed by Moti Blau. Proxy strives to customise contents, methods, level of thoroughness and schedule according to the client's needs and demands, in order to provide the optimal solution.
Professional resources in the field of international marketing management can be found here...
Information about Proxy's other services:
Focused consultancy in the field of international marketing channel management.
Consultancy in other fields of international marketing management.