Significant business performance in international markets in not easily achieved. The complex business environment, frequent changes and ever-increasing competition, pose complicated dilemmas for the manager, when marketing the company's products globally. Each decision has immense implications for the company. Decrease of income, low profitability, difficulties in recruiting new customers, lack of cooperation on behalf of distributors or inability to seize business opportunities, are just some of the common examples cited by managers dealing with international marketing.
Proxy's goal is to assist the manager in finding an optimal solution for current business problems and marketing dilemmas. This is achieved by providing marketing consultancy and training services, during which Proxy shares with its clients information, knowledge, methods and professional tools. These assist the manager in taking sound marketing decisions, while minimizing the entailed uncertainty and risks.
Proxy's services include:
Proxy focuses primarily on international marketing dilemmas of technology based small and medium companies (SME / SMB) operating in business markets (B2B). This focus enables customisation of solutions and services for the specific business problems, market characteristics and client's limitations so to provide an optimal, precise solution to the specific needs of each client.
The results of the offered services will be expressed in the enhancement of the organization's performance (solving the problem, or seizing the opportunity), as well as in improving the organization's marketing capabilities in its future activities. The above services offer many benefits to the client, expressed in improving effectiveness (achieving marketing goals) as well as improving efficiencies (achieving marketing goals at the lowest possible cost). Reducing uncertainties and risks, creating management frameworks, upgrading organizational capabilities and flexibility, as well as better resources utilization are some examples of the resulting benefits.
Proxy puts an emphasis on the provision of high quality service to its clients, enabled through sincere adherence to the company's values: professionalism, innovativeness and commitment.