Our Services
Significant business performance in international markets in not easily achieved. The complex business environment, frequent changes and ever-increasing competition, pose complicated dilemmas for the manager, when he (or she) wishes to market the company's products globally. Each decision, right or wrong, has immense implications for the company. Decrease of income, low profitability, difficulties in recruiting new customers, lack of cooperation on behalf of distributors or inability to seize business opportunities, are just some of the common examples cited by managers dealing with international marketing.
Proxy's goal is to assist the manager in finding an optimal solution for the business problems and marketing dilemmas he (or she) faces. This assistance is given in practice by providing marketing consultancy services, guidance and training, a process in which Proxy shares with its clients information, knowledge, methods and professional tools. These assist the manager in taking sound marketing decisions and in implementing them in the organization, while minimizing the entailed uncertainty.
Proxy specialises and focuses primarily on marketing dilemmas related to international marketing management of High-Tech companies dealing with information and communications technologies (ICT), and Clean-Tech companies dealing with water technologies, and operating in business markets (B2B). This focus enables customisation of solutions and services for specific business problems, market characteristics and client limitations, all this to provide an optimal, precise solution to the specific dynamic needs of each client. Proxy offers services in three main areas:
Consultancy in various fields of international marketing management.
Focused consultancy in the field of international marketing channel management.
Training and instruction in international marketing.
The results of the offered services will be expressed in the enhancement of the organization's performance (solving the problem, or seizing the opportunity), as well as in improving the organization's marketing capabilities in its future activities. The marketing consultation offers many benefits to the client, expressed in improving effectiveness (achieving marketing goals) and improving efficiency (achieving marketing goals at the lowest possible cost), while creating maximal value for the client's organization. Reducing uncertainties and risks, creating management frameworks, upgrading the organization's existing capabilities, improving organizational flexibility, as well as streamlining and using resources more efficiently, are all examples of the benefits provides to the client.
Proxy puts an emphasis on the provision of comprehensive, high quality service to its clients, enabled through sincere adherence to the company's values: professionalism, innovativeness and commitment. Professionalism means utilising expertise, knowledge, and experience, which are relevant to Proxy's focuses. Innovativeness means using the most up-to-date methods and tools from the fields of international marketing, and being creative in customising these for the unique characteristics of the client and the business problem. Commitment means determination in completing the mission, and the constant aspiration to keep the client satisfied, in order to generate maximum value for him.
More about Proxy's consulting methodologies can be found here... (pdf, in Hebrew only).