International Marketing Management
Managing the marketing process in the international environment is not simple at all. Complexity, diversity, dynamics and a significant uncertainty pose difficult challenges to the manager when he (or she) wishes to market the company's products globally. Success in the international market may be very significant for the company, but it requires that the manager will take many complex decisions, and use the limited resources at his disposal wisely.
Many organizations in the world face the complexities of international marketing process management, most of them without great success. The primary differentiating factor between success and failure in international marketing is professional process management. Many companies operating (or attempting to operate) in international markets often run into marketing problems and dilemmas, such as:
> Target market selection (either geographical or vertical).
> Estimating real market potential.
> Difficulty in differentiation and in creating competitive advantage.
> Pressure to reduce prices as last resort to survive.
> Inability to respond (at all, or in time) to market opportunities.
> Excessive marketing expenses in light of poor results.
> Difficulties to recruit business partners and channel intermediaries.
Proxy provides professional, methodical consultancy services, which assist the organization in managing the international marketing processes in a professional and improved manner. These services are related to the following issues:
Research & Analysis: focusing the business / marketing problem, locating information sources, market potential analysis, industry & competition analysis, mapping marketing channels, market barriers and trends, identification of new markets and applications for existing technologies and products, internal environment analysis & marketing audit.
Strategy & Planning: setting objectives and targets, formulating marketing and competitive strategies, marketing mix & operational marketing planning, budgeting and sales forecasting. Critical review of marketing chapters of business plans. Preparation of strategic and operational marketing plans. Planning of market entry and channel intermediaries recruitment activities.
Marketing Organizing: planning organizational structure, improving inter-departmental interfaces, enhancing market / marketing orientation, internal marketing and service quality. Implementing marketing reporting and control systems. Job definitions, recruiting, selection, training, motivating and compensating of human resources in international marketing & sales.
The results of the offered services will be expressed in the enhancement of the organization's performance (solving the problem, or seizing the opportunity), as well as in improving the organization's marketing capabilities in its future activities. More about our services, their benefits and the methods being applied press here…
Professional resources in the field of international marketing management can be found here...
Information about Proxy's other services:
Focused consultancy in the field of international marketing channel management.
Training and instruction in international marketing.