Professional Resources - Articles
We apologize as for the moment most articles below are in Hebrew.
Consulting methodologies in International marketing (pdf)
Sales & Marketing manager ! are you up to the standard ? (link, pdf)
Distributors launch-and-forget ? Not in our school ! (link)
The strategic importance of market segmentation (link)
Marketing department's job and the relationship to marking orientation (link)
Alternatives for strategic innovation (pdf)
International marketing channels: from theory to reality and from dreams to income streams (pdf)
Ultimate wisdom sources in the marketing channels discipline (pdf)
Performance evaluation of marketing channels (pdf)
Marketing channels design (pdf)
Marketing channels: an introduction and definitions (pdf)
Tips for successful international market entry (pdf)
International Technology Marketing for Indian SME's (pdf, English)
Same but different - Marketing Channels in China (pdf)
Want to sell in China ? do some Marketing first... (pdf)
Chinese Style Entrepreneurial Marketing (link, pdf, English)
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